- Growth Strategies
- Employee Engagement
- Product Lifecycle Management
- Portfolio Management
- Design and Product
- Competitive Analysis
- Brand Strategy
- Product Management
- Internal Communications
- Customer experience strategy (CX)
- New Product Development
- Brand Awareness
Brand and Product Management
Completed by DICKENS OGUMA OOKO
September 22, 2022
12 hours (approximately)
DICKENS OGUMA OOKO's account is verified. Coursera certifies their successful completion of Brand and Product Management
What you will learn
Demonstrate understanding of the product and brand strategy concepts to develop the factual support to define a winning product and brand strategy.
Define a brand name and identity, and develop a system to incorporate future products into a portfolio, enhancing its value and supporting growth.
Describe the customer experience journey to identify, define, and implement key brand touchpoints.
Explain and apply the process to embed a brand internally within an organization to engage employees to deliver on the brand promise.
Skills you will gain
