- Marketing Planning
- Data Collection
- Online Advertising
- Web Analytics
- Information Privacy
- Trend Analysis
- Marketing
- Marketing Analytics
- Consumer Behaviour
- Fraud detection
- Case Studies
- Digital Marketing
Digital Marketing Analytics in Practice
Completed by Maria Phoebe Marquez
August 13, 2023
20 hours (approximately)
Maria Phoebe Marquez's account is verified. Coursera certifies their successful completion of Digital Marketing Analytics in Practice
What you will learn
Gain hands-on, working knowledge of a step-by-step approach to planning, collecting, analyzing, and reporting data
Learn to evaluate and choose appropriate web analytics tools and techniques
Utilize tools to collect data using today’s most important online techniques: performing bulk downloads, tapping APIs, and scraping webpages
Understand approaches to visualizing data effectively
Skills you will gain
