- Marketing
- Search Engine Marketing
- Web Analytics and SEO
- Marketing Strategies
- Target Audience
- Digital Marketing
- Pay Per Click Advertising
- Search Engine Optimization
- Customer Engagement
- Google Ads
- Advertising
- Keyword Research
Attract and Engage Customers with Digital Marketing
Completed by Katarzyna Buczko
February 23, 2023
14 hours (approximately)
Katarzyna Buczko's account is verified. Coursera certifies their successful completion of Attract and Engage Customers with Digital Marketing
What you will learn
Recognize strategies to build brand awareness among potential customers
Explain the purpose of SEO (search engine optimization) and essential SEO terms
Optimize website content for SEO
Understand search engine marketing (SEM) and how it benefits businesses
Skills you will gain
