- Data Storytelling
- Fraud detection
- Marketing
- Online Advertising
- Marketing Planning
- Case Studies
- Information Privacy
- Web Analytics
- Marketing Analytics
- Consumer Behaviour
- MarTech
- Trend Analysis
Digital Marketing Analytics in Practice
Completed by ANNIKA CECILE TOMA
January 19, 2021
20 hours (approximately)
ANNIKA CECILE TOMA's account is verified. Coursera certifies their successful completion of Digital Marketing Analytics in Practice
What you will learn
Gain hands-on, working knowledge of a step-by-step approach to planning, collecting, analyzing, and reporting data
Learn to evaluate and choose appropriate web analytics tools and techniques
Utilize tools to collect data using today’s most important online techniques: performing bulk downloads, tapping APIs, and scraping webpages
Understand approaches to visualizing data effectively
Skills you will gain
