- Key Performance Indicators (KPIs)
- Social Media Campaigns
- Digital Advertising
- Communication
- Return On Investment
- Marketing Analytics
- Social Media
- Data Presentation
- Digital Marketing
- A/B Testing
- Social Media Marketing
- Social Media Strategy
Measure and Optimize Social Media Marketing Campaigns
Completed by Suzanna Guadarrama
May 20, 2021
12 hours (approximately)
Suzanna Guadarrama's account is verified. Coursera certifies their successful completion of Measure and Optimize Social Media Marketing Campaigns
What you will learn
Apply different techniques used to optimize marketing campaigns, such as attribution and marketing mix models
Implement an A/B test to optimize your campaign
Analyze dashboards and evaluate the ROI from your social media marketing efforts
Skills you will gain
