- Target Audience
- Paid media
- Media Strategy
- Owned Media
- Branding
- Communication Strategies
- Advertising Campaigns
- Strategic Communication
- Campaign Management
- Earned Media
- Brand Management
- Business Strategy
Integrated and Strategic Communication Campaigns
Completed by Robert Cox
January 25, 2024
6 hours (approximately)
Robert Cox's account is verified. Coursera certifies their successful completion of Integrated and Strategic Communication Campaigns
What you will learn
Understand what integrated communication campaigns are and the value it brings to your organization.
Define the communication problem and outline relevant communication goals and objectives.
Design an integrated communication campaign based on relevant research that meets the communication objectives and includes reporting and evaluation.
Produce a professional integrated communication campaign.
Skills you will gain
