Data Analytics Methods for Marketing
Completed by Hein de Wilde
September 19, 2023
12 hours (approximately)
Hein de Wilde's account is verified. Coursera certifies their successful completion of Data Analytics Methods for Marketing
What you will learn
How to plan and forecast your marketing efforts across different channels
How to use marketing mix modeling and attribution to optimize your efforts
How to evaluate and optimize your sales funnel
Skills you will gain
- Category: Data Analysis
- Category: Marketing Strategy and Techniques
- Category: Marketing Analytics
- Category: Marketing Strategies
- Category: Target Audience
- Category: Model Evaluation
- Category: Regression Analysis
- Category: Descriptive Analytics
- Category: Marketing Planning
- Category: Marketing Channel
- Category: Data-Driven Marketing
- Category: Marketing
