- Marketing Analytics
- Data Presentation
- Marketing
- Pivot Tables And Charts
- Spreadsheet Software
- Key Performance Indicators (KPIs)
- Data Analysis
- Google Analytics
- Stakeholder Communications
- Media Planning
- Google Ads
- Performance Measurement
Assess for Success: Marketing Analytics and Measurement
Completed by José Guilherme Matias Torres da Silva
March 21, 2025
18 hours (approximately)
José Guilherme Matias Torres da Silva 's account is verified. Coursera certifies their successful completion of Assess for Success: Marketing Analytics and Measurement
What you will learn
Define media planning and strategies
Describe what defines a successful marketing campaign
Evaluate metrics against performance goals and make adjustments to a marketing budget or strategy
Create presentations and reports to update stakeholders on the progress or success of a marketing campaign and important insights
Skills you will gain
