Measure and Optimize Social Media Marketing Campaigns
Completed by Miguel Raúl Peña
August 2, 2021
12 hours (approximately)
Miguel Raúl Peña's account is verified. Coursera certifies their successful completion of Measure and Optimize Social Media Marketing Campaigns
What you will learn
Apply different techniques used to optimize marketing campaigns, such as attribution and marketing mix models
Implement an A/B test to optimize your campaign
Analyze dashboards and evaluate the ROI from your social media marketing efforts
Skills you will gain
- Category: Social Media Marketing
- Category: Data Analysis
- Category: A/B Testing
- Category: Digital Marketing
- Category: Social Media Campaigns
- Category: Social Media Analytics
- Category: Return On Investment
- Category: Performance Reporting
- Category: Marketing Analytics
- Category: Business Metrics
- Category: Advertising Campaigns
- Category: Marketing Effectiveness
