From Likes to Leads: Interact with Customers Online
Completed by Catalina Cañas Jaramillo
February 8, 2023
20 hours (approximately)
Catalina Cañas Jaramillo's account is verified. Coursera certifies their successful completion of From Likes to Leads: Interact with Customers Online
What you will learn
Define social media marketing and describe its purpose
Identify core pillars of social media marketing: strategy, planning and publishing, listening and engagement, analytics and reporting, advertising
Define the goals of a social media campaign
Write, design, and repurpose engaging content for social media
Skills you will gain
- Category: Social Media Content
- Category: Drive Engagement
- Category: Social Media Strategy
- Category: Social Media Marketing
- Category: Digital Advertising
- Category: Paid media
- Category: Social Media
- Category: Content Creation
- Category: Driving engagement
- Category: Customer Engagement
- Category: Online Advertising
- Category: Advertising
