- Digital Marketing
- Social Media Management
- Digital Advertising
- Social Media Strategy
- Customer Engagement
- Content Creation
- Brand Awareness
- Marketing Analytics
- Target Audience
- Social Media Campaigns
- Social Media Marketing
From Likes to Leads: Interact with Customers Online
Completed by Catalina Cañas Jaramillo
February 8, 2023
20 hours (approximately)
Catalina Cañas Jaramillo's account is verified. Coursera certifies their successful completion of From Likes to Leads: Interact with Customers Online
What you will learn
Define social media marketing and describe its purpose
Identify core pillars of social media marketing: strategy, planning and publishing, listening and engagement, analytics and reporting, advertising
Define the goals of a social media campaign
Write, design, and repurpose engaging content for social media
Skills you will gain
