- Employee Engagement
- Advertising Campaigns
- Branding
- Strategic Communication
- Marketing Communications
- Paid media
- Public Relations
- Earned Media
- Campaign Management
- Brand Management
- Communication Strategies
- Business Strategy
Integrated and Strategic Communication Campaigns
Completed by Amber Rose Johnson
November 1, 2024
6 hours (approximately)
Amber Rose Johnson's account is verified. Coursera certifies their successful completion of Integrated and Strategic Communication Campaigns
What you will learn
Understand what integrated communication campaigns are and the value it brings to your organization.
Define the communication problem and outline relevant communication goals and objectives.
Design an integrated communication campaign based on relevant research that meets the communication objectives and includes reporting and evaluation.
Produce a professional integrated communication campaign.
Skills you will gain
