- Communication Strategies
- Campaign Management
- Earned Media
- Media Strategy
- Advertising Campaigns
- Brand Management
- Owned Media
- Integrated Marketing Communications
- Paid media
- Marketing Communications
- Branding
- Strategic Communication
Integrated and Strategic Communication Campaigns
Completed by Indranil Nandi
November 20, 2023
6 hours (approximately)
Indranil Nandi's account is verified. Coursera certifies their successful completion of Integrated and Strategic Communication Campaigns
What you will learn
Understand what integrated communication campaigns are and the value it brings to your organization.
Define the communication problem and outline relevant communication goals and objectives.
Design an integrated communication campaign based on relevant research that meets the communication objectives and includes reporting and evaluation.
Produce a professional integrated communication campaign.
Skills you will gain
