- Pivot Tables And Charts
- Key Performance Indicators (KPIs)
- Data Presentation
- Marketing Budgets
- Stakeholder Communications
- Performance marketing
- Performance Measurement
- Web Analytics and SEO
- Google Analytics
- A/B Testing
- Spreadsheet Software
- Marketing
Assess for Success: Marketing Analytics and Measurement
Completed by Thomas Coltrain
April 11, 2023
18 hours (approximately)
Thomas Coltrain's account is verified. Coursera certifies their successful completion of Assess for Success: Marketing Analytics and Measurement
What you will learn
Define media planning and strategies
Describe what defines a successful marketing campaign
Evaluate metrics against performance goals and make adjustments to a marketing budget or strategy
Create presentations and reports to update stakeholders on the progress or success of a marketing campaign and important insights
Skills you will gain
