- Media planning and strategies
- Spreadsheet management
- Presenting to stakeholders
- Marketing Analytics
- Digital marketing KPIs
Assess for Success: Marketing Analytics and Measurement
Completed by Caroline Espinoza
February 27, 2023
27 hours (approximately)
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What you will learn
Define media planning and strategies
Describe what defines a successful marketing campaign
Evaluate metrics against performance goals and make adjustments to a marketing budget or strategy
Create presentations and reports to update stakeholders on the progress or success of a marketing campaign and important insights
Skills you will gain
