- Communication Strategies
- Marketing Strategies
- Target Market
- Cultural Diversity
- Human Resources
- Business Marketing
- Organizational Structure
- Organizational Strategy
- Global Marketing
- Intercultural Competence
- Management Training And Development
- B2B Sales
International Marketing and Management
Completed by Ana Carolina Mascarenhas da Silva
April 20, 2022
9 hours (approximately)
Ana Carolina Mascarenhas da Silva's account is verified. Coursera certifies their successful completion of International Marketing and Management
What you will learn
Interpret how a nation’s culture is formed from its history, language, and societal norms.
Evaluate the characteristics of a nation’s culture using Hofstede’s Cultural Dimensions analysis.
Apply and adapt standard marketing perspectives to international business-to-customer (B2C) markets and consumers.
Comprehend and deploy techniques for successful business-to-business (B2B) marketing.
Skills you will gain
