- Target Audience
- Marketing
- Customer Engagement
- Search Engine Marketing
- Pay Per Click Advertising
- Advertising
- Web Analytics and SEO
- Search Engine Optimization
- Marketing Strategies
- Digital Marketing
- Keyword Research
- Google Ads
Attract and Engage Customers with Digital Marketing
Completed by Mary Gooding
April 24, 2024
14 hours (approximately)
Mary Gooding's account is verified. Coursera certifies their successful completion of Attract and Engage Customers with Digital Marketing
What you will learn
Recognize strategies to build brand awareness among potential customers
Explain the purpose of SEO (search engine optimization) and essential SEO terms
Optimize website content for SEO
Understand search engine marketing (SEM) and how it benefits businesses
Skills you will gain
