- Marketing Analytics
- Social Media Campaigns
- Target Audience
- Content Creation
- Social Media Strategy
- Social Media Management
- Brand Awareness
- Digital Advertising
- Digital Marketing
- Customer Engagement
- Social Media Marketing
From Likes to Leads: Interact with Customers Online
Completed by Gabriela Alejandra Quirarte Zazueta
August 18, 2022
20 hours (approximately)
Gabriela Alejandra Quirarte Zazueta's account is verified. Coursera certifies their successful completion of From Likes to Leads: Interact with Customers Online
What you will learn
Define social media marketing and describe its purpose
Identify core pillars of social media marketing: strategy, planning and publishing, listening and engagement, analytics and reporting, advertising
Define the goals of a social media campaign
Write, design, and repurpose engaging content for social media
Skills you will gain
