- Integrated Marketing Communications
- Content Marketing
- Target Audience
- Marketing Strategies
- Customer Engagement
- Scheduling
- Social Media
- Digital Content
- Digital Transformation
- Social Media Marketing
- Digital Media Strategy
- Marketing
Social Media and Digital Marketing Fundamentals
Completed by Melanie Edil Mercedes
January 12, 2024
10 hours (approximately)
Melanie Edil Mercedes 's account is verified. Coursera certifies their successful completion of Social Media and Digital Marketing Fundamentals
What you will learn
How digital, social, and mobile technology are changing consumer behavior and expectations to present new challenges and opportunities for businesses
How marketers use the concepts of the Buyers Journey with digital channels to influence behavior and online purchase decisions
How to use the principles of content marketing to find, reach, and engage audiences and to start building brand loyalty and advocacy
Skills you will gain
