Applying Data Analytics in Marketing
Completed by JOYCE JABBOUR
December 7, 2020
16 hours (approximately)
JOYCE JABBOUR's account is verified. Coursera certifies their successful completion of Applying Data Analytics in Marketing
What you will learn
Design experiments and apply quasi-experimental methods to identify and measure the impact of marketing interventions.
Use machine learning and AI techniques to forecast customer behaviors and marketing outcomes.
Analyze consumer sentiment and user-generated content through computational text and network analysis.
Estimate customer preferences and demand patterns, and calculate customer lifetime value to inform marketing strategy.
Skills you will gain
- Category: Analytics
- Category: Marketing Strategy and Techniques
- Category: AI Personalization
- Category: Customer Analysis
- Category: Generative AI
- Category: Data Ethics
- Category: Marketing Analytics
- Category: Customer Retention
- Category: Marketing Strategies
- Category: Data-Driven Marketing
- Category: Machine Learning
- Category: Text Mining
