- Digital Marketing
- Marketing Effectiveness
- Key Performance Indicators (KPIs)
- Digital Advertising
- Social Media Marketing
- Campaign Management
- Advertising Campaigns
- Social Media
- Social Media Campaigns
- Marketing Communications
- Communication
- A/B Testing
Measure and Optimize Social Media Marketing Campaigns
Completed by Samuel Montgomery Wolf
February 25, 2021
12 hours (approximately)
Samuel Montgomery Wolf's account is verified. Coursera certifies their successful completion of Measure and Optimize Social Media Marketing Campaigns
What you will learn
Apply different techniques used to optimize marketing campaigns, such as attribution and marketing mix models
Implement an A/B test to optimize your campaign
Analyze dashboards and evaluate the ROI from your social media marketing efforts
Skills you will gain
