Google Ads for Beginners
Completed by Birgit Deubner
January 5, 2026
2 hours (approximately)
Birgit Deubner's account is verified. Coursera certifies their successful completion of Google Ads for Beginners
What you will learn
Create a Google Ads account and set up first campaign structure
Create ad groups, do keyword research, set up audience targeting, and write ads
Learn how to use the tools and settings available to optimize campaigns and make them profitable
Skills you will gain
- Category: Campaign Management
- Category: Pay Per Click Advertising
- Category: Digital Advertising
- Category: Digital Marketing
- Category: Search Engine Marketing
- Category: Online Advertising
- Category: Marketing
- Category: Advertising Campaigns
- Category: Advertising
- Category: Return On Investment
- Category: Paid media
- Category: Keyword Research
