What you will learn

• Learn classical models of behavior change and the neurocognitive influence model, along with their application in neuromarketing research.

• Understand ethical standards for human subjects research, including certification to conduct experimentation in compliance with guidelines.

• Develop experimental designs and research protocols, ensuring ethical considerations are integrated in neuromarketing studies.

• Gain hands-on experience with biometric, neuroimaging, and psycho-physiological tools to collect and analyze data for behavioral insights.