Developing a Winning Marketing Strategy
Completed by Elaina Lawrence
February 5, 2024
16 hours (approximately)
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What you will learn
Define marketing and understand its underlying rationale.
Describe how marketing creates value.
Describe product strategy.
Describe the nature of branding and evaluate brand extensions.
Skills you will gain
- Category: Marketing Strategies
- Category: Value Propositions
- Category: Consumer Behaviour
- Category: Brand Awareness
- Category: Brand Strategy
- Category: Marketing Planning
- Category: Market Research
- Category: Marketing Strategy and Techniques
- Category: Branding
- Category: Product Marketing
- Category: Marketing Effectiveness
- Category: Product Planning

