- Marketing Effectiveness
- Data Analysis
- Digital Marketing
- Marketing
- Data Collection
- Marketing Strategies
- Data Visualization
- Analytics
- Marketing Analytics
- Regulatory Compliance
- Data Visualization Software
- Consumer Behaviour
Digital Marketing Analytics in Theory
Completed by Vi Vien Choon
April 22, 2025
20 hours (approximately)
Vi Vien Choon's account is verified. Coursera certifies their successful completion of Digital Marketing Analytics in Theory
What you will learn
Gain an understanding of the motivations behind data collection and analysis methods used by marketing professionals
Understand frameworks and approaches to measuring consumers’ digital actions
Learn to evaluate and choose appropriate web analytics tools and techniques
Earn familiarity with the unique measurement opportunities and challenges presented by New Media
Skills you will gain
