Digital Marketing: Customer Engagement Strategy
Completed by Vi Vien Choon
April 22, 2025
12 hours (approximately)
Vi Vien Choon's account is verified. Coursera certifies their successful completion of Digital Marketing: Customer Engagement Strategy
What you will learn
Understand how digital technologies, data, and consumer behavior jointly shape modern marketing strategy
Learn to design content that is discoverable, shareable, and optimized for both humans and algorithms
Analyze the role of influencers, communities, and creators in building brand authenticity and trust
Examine how artificial intelligence transforms customer experience, personalization, and service delivery
Skills you will gain
- Category: Marketing Strategy and Techniques
- Category: Digital Media Strategy
- Category: Data Collection
- Category: Marketing Strategies
- Category: Digital Brand Strategy
- Category: Marketing Communications
- Category: Driving engagement
- Category: Data Visualization
- Category: Digital Advertising
- Category: Content Marketing
- Category: Cross-Channel Marketing
- Category: Social Media Marketing
