- Market Research
- Report Writing
- Research Reports
- Research
- Recruitment
- Consumer Behaviour
- Research Methodologies
- Qualitative Research
- Sample Size Determination
- Interviewing Skills
- Discussion Facilitation
- Recruitment Strategies
Qualitative Research
Completed by Laura Jaramillo Restrepo
August 30, 2022
14 hours (approximately)
Laura Jaramillo Restrepo's account is verified. Coursera certifies their successful completion of Qualitative Research
What you will learn
Explain limitations and risks of qualitative research
Create a moderator guide and design a screening questionnaire to recruit for a focus group
Demonstrate how to increase likelihood of focus group participation by effective recruiting strategies
Analyze focus group data and create a focus group report following common business practices in qualitative market research
Skills you will gain
