- Social Media Marketing
- Customer Relationship Management
- Customer experience strategy (CX)
- Predictive Analytics
- Integrated Marketing Communications
- Big Data
- Marketing Analytics
- Marketing Effectiveness
- Customer Insights
- Digital Marketing
- Marketing Strategies
- Data Analysis
Marketing analytics: Know your customers
Completed by Anushka Arora
June 1, 2021
20 hours (approximately)
Anushka Arora's account is verified. Coursera certifies their successful completion of Marketing analytics: Know your customers
What you will learn
Analyse the concept of customer value and its importance to an organisation.
Explore the types of customer data that are collected, both by traditional and digital methods.
Examine the tools used and determine what works best to solve which problem.
Use customer data to both understand the current situation and develop and drive strategy.
Skills you will gain
