- Performance Management
- Loyalty Programs
- Customer Success Management
- Performance Measurement
- Sales Management
- Marketing Automation
- Customer Retention
- Business Development
- Data-Driven Decision-Making
- Customer Relationship Management (CRM) Software
- Marketing Strategies
Customer Relationship Management
Completed by Marcelo Argoti Pozo
February 10, 2025
4 hours (approximately)
Marcelo Argoti Pozo's account is verified. Coursera certifies their successful completion of Customer Relationship Management
What you will learn
Learners will be able to assess the changing landscape of CRM, identifying key trends and future directions that can impact business strategies.
Learners will be able to create customer-focused plans that cater to diverse customer needs, enhancing satisfaction and building strong relationships
Students leverage data for valuable customer insights, enhancing satisfaction and effective relationship management.
Students apply CRM principles for customer segmentation, loyalty programs, optimized sales, driving retention, and enhancing business performance.
Skills you will gain
