Customer Value in Pricing Strategy
Completed by Luis Esteban Sosa Cortés
December 29, 2020
14 hours (approximately)
Luis Esteban Sosa Cortés's account is verified. Coursera certifies their successful completion of Customer Value in Pricing Strategy
What you will learn
Customer value applications in pricing products
How to leverage core value-based pricing techniques to inform pricing decisions
How to measure customer willingness to pay using models (surveys, conjoint analysis, other data)
Consumer psychology applications in setting prices beneficial to both consumers and sellers
Skills you will gain
- Category: Marketing Psychology
- Category: Market Research
- Category: Consumer Behaviour
- Category: Customer Analysis
- Category: Customer Insights
