- Marketing Strategy and Techniques
- Marketing Communications
- Branding
- Brand Marketing
- Consumer Behaviour
- Communication Planning
- Communication
- Brand Strategy
- Marketing Budgets
- Brand Loyalty
- Marketing Planning
- Media Planning
Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more
Completed by Tejashree Varadarajan
January 28, 2021
10 hours (approximately)
Tejashree Varadarajan's account is verified. Coursera certifies their successful completion of Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more
What you will learn
Define what Integrated Marketing Communications (IMC) is and learn how the marketing process works.
Learn the theories on how advertising works and how consumers make decisions.
Discover the theoretical approaches to advertisement design and learn about message strategies, advertising appeals and executional frameworks.
Know the elements, latest trends and tools used for a marketing communications mix.
Skills you will gain
