Measure and Optimize Social Media Marketing Campaigns
Completed by Preena Agarwal
May 21, 2023
12 hours (approximately)
Preena Agarwal's account is verified. Coursera certifies their successful completion of Measure and Optimize Social Media Marketing Campaigns
What you will learn
Apply different techniques used to optimize marketing campaigns, such as attribution and marketing mix models
Implement an A/B test to optimize your campaign
Analyze dashboards and evaluate the ROI from your social media marketing efforts
Skills you will gain
- Category: Business Metrics
- Category: Advertising Campaigns
- Category: Marketing Analytics
- Category: A/B Testing
- Category: Digital Marketing
- Category: Marketing Effectiveness
- Category: Presentations
- Category: Social Media Analytics
- Category: Return On Investment
- Category: Performance Reporting
- Category: Social Media Campaigns
- Category: Data Analysis
