What you will learn

• Recognize the primary forms of intellectual property and determine how they can protect your business ideas, products, brands, and creative works.

• Evaluate when patents, copyrights, trademarks, and trade secrets are appropriate for different types of business assets.

• Protect your innovations by understanding the fundamentals of patenting, branding, copyright, and confidential business information.

• Develop an intellectual property strategy that supports innovation, strengthens your competitive advantage, and prepares your business for growth.