- Predictive Modeling
- Performance Management
- Loyalty Programs
- Performance Measurement
- Customer Retention
- Marketing Strategies
- Data-Driven Decision-Making
- Marketing Automation
- Business Development
- Customer Success Management
- Customer Relationship Management (CRM) Software
- Sales Management
Customer Relationship Management
Completed by Martina De Rosa
March 22, 2025
4 hours (approximately)
Martina De Rosa's account is verified. Coursera certifies their successful completion of Customer Relationship Management
What you will learn
Learners will be able to assess the changing landscape of CRM, identifying key trends and future directions that can impact business strategies.
Learners will be able to create customer-focused plans that cater to diverse customer needs, enhancing satisfaction and building strong relationships
Students leverage data for valuable customer insights, enhancing satisfaction and effective relationship management.
Students apply CRM principles for customer segmentation, loyalty programs, optimized sales, driving retention, and enhancing business performance.
Skills you will gain
