- Communication
- Social Media Strategy
- Marketing Effectiveness
- Marketing Analytics
- Key Performance Indicators (KPIs)
- Data Analysis
- Data Presentation
- Digital Advertising
- Statistical Reporting
- Performance Reporting
- Social Media
Measure and Optimize Social Media Marketing Campaigns
Completed by Arslan Ahmad
May 2, 2024
12 hours (approximately)
Arslan Ahmad's account is verified. Coursera certifies their successful completion of Measure and Optimize Social Media Marketing Campaigns
What you will learn
Apply different techniques used to optimize marketing campaigns, such as attribution and marketing mix models
Implement an A/B test to optimize your campaign
Analyze dashboards and evaluate the ROI from your social media marketing efforts
Skills you will gain
