- Marketing Analytics
- Digital Marketing
- Digital Advertising
- Customer Engagement
- Social Media Marketing
- Target Audience
- Brand Awareness
- Content Creation
- Social Media Strategy
- Social Media Management
From Likes to Leads: Interact with Customers Online
Completed by Sin Ywing Chua
December 3, 2022
20 hours (approximately)
Sin Ywing Chua's account is verified. Coursera certifies their successful completion of From Likes to Leads: Interact with Customers Online
What you will learn
Define social media marketing and describe its purpose
Identify core pillars of social media marketing: strategy, planning and publishing, listening and engagement, analytics and reporting, advertising
Define the goals of a social media campaign
Write, design, and repurpose engaging content for social media
Skills you will gain
