- Target Audience
- Brand Awareness
- Digital Marketing
- Social Media Management
- Social Media Strategy
- Social Media Marketing
- Digital Advertising
- Content Creation
- Marketing Analytics
- Customer Engagement
From Likes to Leads: Interact with Customers Online
Completed by Siu Tung Cheng
March 4, 2024
20 hours (approximately)
Siu Tung Cheng's account is verified. Coursera certifies their successful completion of From Likes to Leads: Interact with Customers Online
What you will learn
Define social media marketing and describe its purpose
Identify core pillars of social media marketing: strategy, planning and publishing, listening and engagement, analytics and reporting, advertising
Define the goals of a social media campaign
Write, design, and repurpose engaging content for social media
Skills you will gain
