- Social Media Marketing
- Marketing Analytics
- Content Creation
- Brand Awareness
- Social Media Campaigns
- Social Media Strategy
- Target Audience
- Digital Advertising
- Digital Marketing
- Social Media Management
- Customer Engagement
From Likes to Leads: Interact with Customers Online
Completed by Umera Noor Fatima
June 30, 2024
20 hours (approximately)
Umera Noor Fatima's account is verified. Coursera certifies their successful completion of From Likes to Leads: Interact with Customers Online
What you will learn
Define social media marketing and describe its purpose
Identify core pillars of social media marketing: strategy, planning and publishing, listening and engagement, analytics and reporting, advertising
Define the goals of a social media campaign
Write, design, and repurpose engaging content for social media
Skills you will gain
