- Search Engine Optimization
- Marketing
- Content Marketing
- Customer Acquisition Management
- Customer Retention
- Lead Generation
- Digital Marketing
- Pay Per Click Advertising
- Web Analytics and SEO
- Search Engine Marketing
- Keyword Research
- Target Audience
Strategies for Converting and Retaining Customers Online
Completed by Lois Omono Ezewele
February 11, 2023
10 hours (approximately)
Lois Omono Ezewele's account is verified. Coursera certifies their successful completion of Strategies for Converting and Retaining Customers Online
What you will learn
Explore how to leverage keywords and search engine marketing in your ad campaigns
Analyze a landing page and identify successful and unsuccessful elements
Identify tactics of customer conversion and retention to add to your digital marketing plan
Skills you will gain
