- Online Advertising
- Social Media Campaigns
- Performance Reporting
- Digital Marketing
- Performance marketing
- Data Presentation
- Marketing Effectiveness
- Digital Advertising
- Marketing Analytics
- A/B Testing
- Advertising Campaigns
- Social Media Marketing
Measure and Optimize Social Media Marketing Campaigns
Completed by Julia Smirnova
March 20, 2024
12 hours (approximately)
Julia Smirnova's account is verified. Coursera certifies their successful completion of Measure and Optimize Social Media Marketing Campaigns
What you will learn
Apply different techniques used to optimize marketing campaigns, such as attribution and marketing mix models
Implement an A/B test to optimize your campaign
Analyze dashboards and evaluate the ROI from your social media marketing efforts
Skills you will gain
