Data Analytics Methods for Marketing
Completed by Aakash Sethi
June 26, 2024
12 hours (approximately)
Aakash Sethi's account is verified. Coursera certifies their successful completion of Data Analytics Methods for Marketing
What you will learn
How to plan and forecast your marketing efforts across different channels
How to use marketing mix modeling and attribution to optimize your efforts
How to evaluate and optimize your sales funnel
Skills you will gain
- Category: Customer Insights
- Category: Marketing Strategies
- Category: Regression Analysis
- Category: Model Evaluation
- Category: Descriptive Analytics
- Category: Marketing Planning
- Category: Target Audience
- Category: Marketing
- Category: Marketing Channel
- Category: Data-Driven Marketing
- Category: Data Analysis
- Category: Marketing Analytics
