Attract and Engage Customers with Digital Marketing
Completed by Jana Vaskovic
January 28, 2023
14 hours (approximately)
Jana Vaskovic's account is verified. Coursera certifies their successful completion of Attract and Engage Customers with Digital Marketing
What you will learn
Recognize strategies to build brand awareness among potential customers
Explain the purpose of SEO (search engine optimization) and essential SEO terms
Optimize website content for SEO
Understand search engine marketing (SEM) and how it benefits businesses
Skills you will gain
- Category: Marketing Strategy and Techniques
- Category: Digital Advertising
- Category: Keyword Research
- Category: Advertising Campaigns
- Category: Google Ads
- Category: Customer Analysis
- Category: Search Engine Optimization
- Category: Customer Engagement
- Category: Conversion Funnel Analysis
- Category: Online Advertising
- Category: Digital Marketing
- Category: Target Audience
