Attract and Engage Customers with Digital Marketing
Completed by Sam Izad
November 29, 2023
14 hours (approximately)
Sam Izad's account is verified. Coursera certifies their successful completion of Attract and Engage Customers with Digital Marketing
What you will learn
Recognize strategies to build brand awareness among potential customers
Explain the purpose of SEO (search engine optimization) and essential SEO terms
Optimize website content for SEO
Understand search engine marketing (SEM) and how it benefits businesses
Skills you will gain
- Category: Persona Development
- Category: Marketing
- Category: Customer Engagement
- Category: Web Analytics
- Category: Keyword Research
- Category: Search Engine Optimization
- Category: Target Audience
- Category: Advertising
- Category: Search Engine Marketing
- Category: Google Ads
- Category: Pay Per Click Advertising
- Category: Marketing Strategies
