- Marketing Strategies
- Search Engine Optimization
- Web Analytics and SEO
- Digital Marketing
- Content Marketing
- Customer Acquisition Management
- Lead Generation
- Pay Per Click Advertising
- Target Audience
- Marketing
- Search Engine Marketing
- Digital Advertising
Strategies for Converting and Retaining Customers Online
Completed by HSIEH YU CHEN
July 4, 2021
10 hours (approximately)
HSIEH YU CHEN's account is verified. Coursera certifies their successful completion of Strategies for Converting and Retaining Customers Online
What you will learn
Explore how to leverage keywords and search engine marketing in your ad campaigns
Analyze a landing page and identify successful and unsuccessful elements
Identify tactics of customer conversion and retention to add to your digital marketing plan
Skills you will gain

