- Campaign Management
- Digital Marketing
- Marketing
- Keyword Research
- Return On Investment
- Search Engine Marketing
- Pay Per Click Advertising
- Advertising Campaigns
- Digital Advertising
- Target Audience
- Online Advertising
- Google Ads
Google Ads for Beginners
Completed by Vivian McCalman
April 7, 2025
2 hours (approximately)
Vivian McCalman's account is verified. Coursera certifies their successful completion of Google Ads for Beginners
What you will learn
Create a Google Ads account and set up first campaign structure
Create ad groups, do keyword research, set up audience targeting, and write ads
Learn how to use the tools and settings available to optimize campaigns and make them profitable