- Brand Awareness
- Marketing Analytics
- Digital Marketing
- Search Engine Optimization
- Business Metrics
- Digital Advertising
- Marketing
- Branding
- Performance Measurement
- Customer Engagement
- Email Marketing
- Data Storytelling
Foundations of Digital Marketing and E-commerce
Completed by Arvin Buceta
April 4, 2025
12 hours (approximately)
Arvin Buceta's account is verified. Coursera certifies their successful completion of Foundations of Digital Marketing and E-commerce
What you will learn
Define the fields of digital marketing and e-commerce
Describe the job responsibilities of an entry-level digital marketer and e-commerce specialist
Explain the concept of a marketing funnel
Understand the elements and goals of a digital marketing and e-commerce strategy
Skills you will gain
