Qualitative Research
Completed by Michelle Sutton
March 18, 2023
14 hours (approximately)
Michelle Sutton's account is verified. Coursera certifies their successful completion of Qualitative Research
What you will learn
Explain limitations and risks of qualitative research
Create a moderator guide and design a screening questionnaire to recruit for a focus group
Demonstrate how to increase likelihood of focus group participation by effective recruiting strategies
Analyze focus group data and create a focus group report following common business practices in qualitative market research
Skills you will gain
- Category: Stakeholder Engagement
- Category: Report Writing
- Category: Research Design
- Category: Surveys
- Category: Survey Creation
- Category: Research
- Category: Business Research
- Category: Market Research
- Category: Focus Group
- Category: Analysis
- Category: Qualitative Research
- Category: Interviewing Skills
