- Marketing Budgets
- Return On Investment
- Brand Management
- Customer Analysis
- Statistical Analysis
- Marketing Strategies
- Regression Analysis
- Data-Driven Decision-Making
- Strategic Marketing
- Consumer Behaviour
- Customer Insights
- Resource Allocation
Marketing Analytics
Completed by Yantong Chen
September 1, 2020
16 hours (approximately)
Yantong Chen's account is verified. Coursera certifies their successful completion of Marketing Analytics
What you will learn
How to build and define a brand architecture and how to measure the impact of marketing efforts on brand value over time
How to measure customer lifetime value and use that information to evaluate strategic marketing alternatives
How to design basic experiments so that you can assess your marketing efforts and invest your marketing dollars most effectively
How to set up regressions, interpret outputs, explore confounding effects and biases, and distinguish between economic and statistical significance
Skills you will gain
