- Big Data
- Marketing Effectiveness
- Predictive Analytics
- Data Analysis
- Customer Relationship Management
- Digital Marketing
- Integrated Marketing Communications
- Marketing Analytics
- Customer Data Management
- Customer Insights
- Customer experience strategy (CX)
- Marketing Strategies
Marketing analytics: Know your customers
Completed by PAULA DAHLIA R MENDOZA
April 23, 2020
20 hours (approximately)
PAULA DAHLIA R MENDOZA's account is verified. Coursera certifies their successful completion of Marketing analytics: Know your customers
What you will learn
Analyse the concept of customer value and its importance to an organisation.
Explore the types of customer data that are collected, both by traditional and digital methods.
Examine the tools used and determine what works best to solve which problem.
Use customer data to both understand the current situation and develop and drive strategy.
Skills you will gain
