Performance Marketing and MultiChannel Campaign Optimization
Completed by Manu Balasubramanian Iyer
August 7, 2026
8 hours (approximately)
Manu Balasubramanian Iyer's account is verified. Coursera certifies their successful completion of Performance Marketing and MultiChannel Campaign Optimization
What you will learn
Launch multi-channel ad campaigns with proper tracking, budget allocation, and performance measurement across Google Ads and Meta.
Optimize Google Ads campaigns using Quality Score analysis, keyword research, and negative keyword implementation for improved ROI.
Analyze campaign performance data to calculate CPA, ROAS, and cost savings while presenting actionable budget reallocation recommendations.
Measure advertising effectiveness using brand lift surveys and control group analysis to quantify campaign impact on brand awareness.
Skills you will gain
- Category: Marketing Budgets
- Category: Search Engine Marketing
- Category: Marketing Effectiveness
- Category: Survey Creation
- Category: Budget Management
- Category: Online Advertising
- Category: Marketing Analytics
- Category: Return On Investment
- Category: Digital Advertising
- Category: Cost Benefit Analysis
- Category: Advertising Campaigns
- Category: Google Ads
