- Marketing Analytics
- Content Creation
- Digital Advertising
- Customer Engagement
- Social Media Management
- Social Media Strategy
- Social Media Marketing
- Brand Awareness
- Target Audience
- Digital Marketing
From Likes to Leads: Interact with Customers Online
Completed by Macarena de los Angeles Elgueta
July 5, 2022
20 hours (approximately)
Macarena de los Angeles Elgueta's account is verified. Coursera certifies their successful completion of From Likes to Leads: Interact with Customers Online
What you will learn
Define social media marketing and describe its purpose
Identify core pillars of social media marketing: strategy, planning and publishing, listening and engagement, analytics and reporting, advertising
Define the goals of a social media campaign
Write, design, and repurpose engaging content for social media
Skills you will gain
