Digital Marketing: Platforms, Data, and Technologies
Completed by Chen Tian En Malcolm
January 9, 2021
11 hours (approximately)
Chen Tian En Malcolm's account is verified. Coursera certifies their successful completion of Digital Marketing: Platforms, Data, and Technologies
What you will learn
Understand how modern recommendation systems personalize content and balance accuracy, fairness, and user trust
Learn to analyze visual and multimodal data to detect cultural, behavioral, and design trends
Explore how blockchain technologies enable transparency, authenticity, and secure value exchange in marketing ecosystems
Evaluate data integrity, governance, and measurement frameworks that ensure reliability in complex digital environments
Skills you will gain
- Category: Performance Measurement
- Category: Data-Driven Marketing
- Category: Blockchain
- Category: Customer Analysis
- Category: Marketing Analytics
- Category: Marketing Effectiveness
- Category: Generative AI
- Category: Analytics
- Category: Model Evaluation
- Category: MarTech
- Category: Consumer Behaviour
- Category: Marketing Strategies
